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July 14, 2016

B2B Cloud Marketplaces Seminar Series

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On behalf of IC4 and DCU Alpha we are delighted to invite you to the second seminar of our free summer series of seminars on digital business - “Introduction to Google Ad Words”. It will be held in DCU Business School from 1700-1900 on Tuesday, 26 July. The schedule for the remaining seminars is available at http://www.ic4.ie/events.

Over a million organisations rely on Google AdWords to generate demand for their products and services and create awareness for their brands. From a couple of dollars a day, it allows you advertise locally and globally enabling you to get found by prospects on Google precisely when they’re searching for the products and services that you offer. Effectively using AdWords can help your brand grow quicker both in Ireland and beyond. If you are recruiting students, involved in a startup, want to build awareness of your project or event or just want to upskill, this seminar will be of interest.

This seminar will:

  • introduce attendees to the basic aspects of online advertising andAdWords
  • show attendees how to set up and manage an AdWords campaign,
  • provide an overview on how to measure and optimise campaign performance.

It will be presented by Polle van Elsacker, Senior SEM Manager at RocketInternet (Germany). Polle was previously Senior Regional Marketing Manager SEM at Groupon and is a DCU graduate.

The event is free to DCU staff and guests however registration is required at https://goo.gl/XCL5MX.

The current event listing is outlined below, however this schedule may be subject to change. For ticketing info and updated listings for future events, The schedule for the remaining seminars is available at http://www.ic4.ie/events.

IC4 Schedule

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