On behalf of IC4 and DCU Alpha we are delighted to invite you to the second seminar of our free summer series of seminars on digital business -Â “Introduction to GoogleÂ Ad Words”. It will be held in DCU Business School from 1700-1900 on Tuesday, 26 July. The schedule for the remaining seminars is available atÂ http://www.ic4.ie/events.
Over a million organisations rely on GoogleÂ AdWordsÂ to generate demand for their products and services and create awareness for their brands. From a couple of dollars a day, it allows you advertise locally and globally enabling you to get found by prospects on Google precisely when they’re searching for the products and services that you offer. Effectively usingÂ AdWordsÂ can help your brand grow quicker both in Ireland and beyond. If you are recruiting students, involved in a startup, want to build awareness of your project or event or just want to upskill, this seminar will be of interest.
This seminar will:
- introduce attendees to the basic aspects of online advertising andAdWords
- show attendees how to set up and manage anÂ AdWordsÂ campaign,
- provide an overview on how to measure and optimise campaign performance.
It will be presented byÂ Polle van Elsacker, Senior SEM Manager at RocketInternet (Germany). Polle was previously Senior Regional Marketing Manager SEM at Groupon and is a DCU graduate.
The event is free to DCU staff and guests however registration is required atÂ https://goo.gl/XCL5MX.
The current event listing is outlinedÂ below, however this schedule may be subject to change.Â For ticketing info and updated listings for future events, The schedule for the remaining seminars is available atÂ http://www.ic4.ie/events.